👋🏻 Hey, I'm

Sergei Golubev

BSc Hons | CPD-certified in UX | BCS and UXPA Member

UX designer, entrepreneur and foodie from Estonia 🇪🇪.
I run The School of UX and The UX Conference in London 🇬🇧.

20+ years of experience working with Microsoft, Heathrow,
British Gas, and 30+ of my own projects, concepts and startups.
Advisor at Enterprise Nation, MassChallenge, and StartUp Britain.

My story 📖

Sergei Golubev — photos

Read my story — from how I started as a web developer in 1999 and met Jony Ive,
to my favourite design exhibitions, my Spotify playlist and a roast lamb recipe
(this story was adapted from the original Q&A with the Design Museum in 2020).

My own
projects 👨🏼‍💻

Sergei Golubev — Pixel Takeaway

Pixel Takeaway — Pragmatic UX and UI design services since 2003. Facts-based and data-driven. Over 4000 clients: from Microsoft to NHS and Mayor of London

Sergei Golubev — The School of UX

The School of UX — UX design and AI training in London and remotely. Rated “Excellent” on Trustpilot. Selected by the Department for Education to run nationwide bootcamps

Sergei Golubev — TheUXConf design conference

TheUXConf — “No slides. No waffle” UX design conference in London. Speakers from Meta to Uber. Iconic venues like the Design Museum and Southbank Centre.

Sergei Golubev — Guess UI

Guess UI — an online game to recognise User Interfaces. You'll be shown 25 screenshots one by one: from Winamp to MSN Messenger. You'll have 1 chance to guess each.

Sergei Golubev — Life You Deserve platform with fun activities for 55+ in the UK

Life You Deserve — an online platform for over 55s to find new and interesting activities in the UK: from an indoor skydiving experience to a private tour to Downton Abbey

Sergei Golubev — The Design Quiz

The Design Quiz — website for testing UX, UI and graphic design knowledge. Do you know how many principles of good design Dieter Rams has defined? 80/20 rule in UX research?

Sergei Golubev — User Interface Museum

User Interface Museum — a website for exploring how UI design evolved over time: from Internet Explorer to Safari

Sergei Golubev — ProtoPaper UI prototyping kit

ProtoPaper — a physical UI prototyping kit for everyone to be able to collaborate on design (even non-designers)

Sergei Golubev — User Interface Museum

UXmeter — a website for measuring UX of web design with UX points: crowdsourcing opinions on usability of websites from different industries

Sergei Golubev — Time Lens website for sharing old street photos

Time Lens — a website for sharing old street photos. See what the street you grew up on looked like back then.

Sergei Golubev — Let's Try Sports website for finding sports activities

Let's Try Sports — an online platform for finding sports activities: from booking badminton courts to private fitness trainer

Sergei Golubev — Tradex trading app concept

Tradex — a concept for a FX trading app used in investment banking

Sergei Golubev — RouteFinder website for exploring hiking/cycling/skiing routes

RouteFinder — a website for exploring hiking & cycling routes

Sergei Golubev — Polyglot translator app for Apple Watch

Polyglot — a translator app for Apple Watch, selected for the launch of Watch App Store

Sergei Golubev — UX Reviewer online service for design feedback

UX Reviewer — an online service for design feedback

Sergei Golubev — Drawsy bespoke caricatures and portraits online

Drawsy — an online platform for bespoke caricatures and portraits

Sergei Golubev — Let's Try Arts website for finding creative activities

Let's Try Arts — an online platform for finding creative activities in the UK

Sergei Golubev — UX Overflow forum for designers

UX Overflow — a forum for designers to find answers in UX, UI and Service Design

Sergei Golubev — CV Stylist online service for résumé redesign

CV Stylist — an online service for résumé redesign

Sergei Golubev — Pixel Takeaway online marketplace for custom art

Pixel Takeaway — an online marketplace for custom art

Sergei Golubev — AppTracker Windows Phone app store analytics app

AppTracker — an analytics app for Windows Phone app store

Sergei Golubev — Polyglot translator app for Windows Phone

Polyglot — a translator app for Windows Phone that even speaks Klingon

Sergei Golubev — ModernPad touch-friendly notes app concept

ModernPad — a concept of a touch-friendly notes app for Windows 10

Sergei Golubev — Just Jigsaw puzzle app for iPad

Just Jigsaw — a puzzle app for iPad, selected for the launch of App Store

Sergei Golubev — Gift Finder app for iPhone

Gift Finder — a gift finding app on Valentine's Day for iPhone

Sergei Golubev — Tunee web-service for music sharing build on Windows Azure

Tunee — a concept of a music sharing service across numerous music streaming platforms

Sergei Golubev — History of Cuberculture website for IEEE

History of Cyberculture — a website for IEEE competition

Sergei Golubev — My Story educational app in WPF

My Story — an educational app for storytelling