UX designer, entrepreneur and foodie from Estonia 🇪🇪.
I run The School of UX, The UX Conference and writing That UX Book in London 🇬🇧.
I love cycling 🚴🏻, photography 📷, playing chess ♟️ and table tennis 🏓.
20+ years of experience of working with companies like
Microsoft, Heathrow, British Gas, fintech and numerous startups.
Read my story — from how I started as a web developer in 1999 and met Jony Ive,
to my favourite design exhibitions, my Spotify playlist and roast lamb recipe
(this story was adapted from the original Q&A with the Design Museum in 2020).
