
Sergei Golubev
Entrepreneurial UX designer in London.
Always building something...
20+ years of experience. 1000+ clients from Microsoft to NHS. Over 10 startups of my own: from The School of UX and The UX Conf to Grandmalytics analytics and ViaInvoice B2B procurement automation.
My story
Read my story – from how I started as a web developer in 1999 and met Jony Ive, to my favourite design exhibitions, my Spotify playlist and a roast lamb recipe (this story was adapted from the original Q&A with the Design Museum in 2020).
My own projects


Grandmalytics – conversational web analytics you can ask questions to in plain English.

ViaInvoice – B2B invoicing platform to accept payments on websites via invoice

#TheUXJobs – design roles in the UK hand-picked from LinkedIn

The School of UX – UX design and AI training in London. Selected by the Department for Education.

TheUXConf – "No slides. No waffle" UX design conference in London. Speakers from Meta to Uber.

EventsBench – event management system designed by professional event organisers

Certificatus – home sweet home for your training certificates

A Very Good Boy – a co-op game with a shepherd dog

Two Variants – A/B testing platform with visual editor

Pixel Takeaway – Pragmatic UX and UI design services since 2003. Over 4000 clients: from Heathrow to British Gas

LaunchBench – platform for freelancers with CRM, invoicing and business management tools

AdRoaster – service to improve ROAS of Meta, Google and LinkedIn ad campaigns

Portfolio Feedback – personalised review of designer's portfolios with annotated visuals
Old, but still gold

Life You Deserve – an online platform for over 55s to find new experiences in the UK

Guess UI – an online game to recognise User Interfaces

The Design Quiz – website for testing UX, UI and graphic design knowledge

User Interface Museum – a website for exploring how UI design evolved over time

ProtoPaper – a physical UI prototyping kit for everyone to be able to collaborate on design (even non-designers)

UXmeter – a website for measuring UX of web design with UX points

Time Lens – a website to see what the street you grew up on looked like back then.

Let's Try Sports – an online platform for finding sports activities

Tradex – a concept for a FX trading app used in investment banking

RouteFinder – a website for exploring hiking & cycling routes

Polyglot – a translator app for Apple Watch, selected for the launch of Watch App Store

UX Reviewer – an online service for design feedback

Drawsy – an online platform for bespoke caricatures and portraits

Let's Try Arts – an online platform for finding creative activities in the UK

UX Overflow – a forum for designers to find answers in UX, UI and Service Design

CV Stylist – an online service for résumé redesign

Pixel Takeaway – an online marketplace for custom art

AppTracker – an analytics app for Windows Phone app store

Polyglot – a translator app for Windows Phone that even speaks Klingon

ModernPad – a concept of a touch-friendly notes app for Windows 10

Just Jigsaw – a puzzle app for iPad, selected for the launch of App Store

Gift Finder – a gift finding app on Valentine's Day for iPhone

Tunee – a concept of a music sharing service across numerous music streaming platforms

History of Cyberculture – a website for IEEE competition
My clients
That's it.