👋🏻 Hey, I'm
Sergei Golubev
BSc Hons | CPD-certified in UX | BCS and UXPA Member
UX designer, entrepreneur and foodie from Estonia 🇪🇪. I run The School of UX and The UX Conference in London 🇬🇧.
20+ years of experience working with Microsoft, Heathrow, British Gas, and 30+ of my own projects, concepts and startups.
Advisor at Enterprise Nation, MassChallenge, and StartUp Britain.
My story 📖
Read my story – from how I started as a web developer in 1999 and met Jony Ive, to my favourite design exhibitions, my Spotify playlist and a roast lamb recipe (this story was adapted from the original Q&A with the Design Museum in 2020).
My own projects 👨🏼💻
ViaInvoice – Accept payments via invoice. Automatically. Reduce your admin with self-service online forms and automated invoice generation
LaunchBench – Complete freelancer platform with CRM, invoicing and business management tools. Designed by a freelancer with 100+ clients and 10+ startups
Two Variants – Clever A/B testing to improve conversions on your website. Privacy-friendly split testing platform made in the UK
Portfolio Feedback – Get feedback on your UX portfolio and land more interviews. Personalised review with annotated visuals
Pixel Takeaway – Pragmatic UX and UI design services since 2003. Facts-based and data-driven. Over 4000 clients: from Microsoft to NHS and Mayor of London
The School of UX – UX design and AI training in London and remotely. Rated "Excellent" on Trustpilot. Selected by the Department for Education to run nationwide bootcamps
TheUXConf – "No slides. No waffle" UX design conference in London. Speakers from Meta to Uber. Iconic venues like the Design Museum and Southbank Centre.
Guess UI – an online game to recognise User Interfaces. You'll be shown 25 screenshots one by one: from Winamp to MSN Messenger. You'll have 1 chance to guess each.
Life You Deserve – an online platform for over 55s to find new and interesting activities in the UK: from an indoor skydiving experience to a private tour to Downton Abbey
The Design Quiz – website for testing UX, UI and graphic design knowledge. Do you know how many principles of good design Dieter Rams has defined? 80/20 rule in UX research?
User Interface Museum – a website for exploring how UI design evolved over time: from Internet Explorer to Safari
ProtoPaper – a physical UI prototyping kit for everyone to be able to collaborate on design (even non-designers)
UXmeter – a website for measuring UX of web design with UX points: crowdsourcing opinions on usability of websites from different industries
Time Lens – a website for sharing old street photos. See what the street you grew up on looked like back then.
Let's Try Sports – an online platform for finding sports activities: from booking badminton courts to private fitness trainer
Tradex – a concept for a FX trading app used in investment banking
RouteFinder – a website for exploring hiking & cycling routes
Polyglot – a translator app for Apple Watch, selected for the launch of Watch App Store
UX Reviewer – an online service for design feedback
Drawsy – an online platform for bespoke caricatures and portraits
Let's Try Arts – an online platform for finding creative activities in the UK
UX Overflow – a forum for designers to find answers in UX, UI and Service Design
CV Stylist – an online service for résumé redesign
Pixel Takeaway – an online marketplace for custom art
AppTracker – an analytics app for Windows Phone app store
Polyglot – a translator app for Windows Phone that even speaks Klingon
ModernPad – a concept of a touch-friendly notes app for Windows 10
Just Jigsaw – a puzzle app for iPad, selected for the launch of App Store
Gift Finder – a gift finding app on Valentine's Day for iPhone
Tunee – a concept of a music sharing service across numerous music streaming platforms
History of Cyberculture – a website for IEEE competition
My Story – an educational app for storytelling
Microsoft healthcare future vision demo
Alpha FX – Societe Generale's e-trading platform
Cortex FX – BNP Paribas' e-trading platform
Darwin – Thomsons employee dashboard
Helm Housing – inspection Windows 8 app design
