Portrait photo of Sergei Golubev, UX designer based in London

Sergei Golubev

Entrepreneurial UX designer in London.
Always building something...

20+ years of experience. 1000+ clients from Microsoft to NHS. Over 10 startups of my own: from The School of UX and The UX Conf to ViaInvoice B2B invoicing and Grandma Knows analytics.

My story

Collage of photos from Sergei Golubev's career – from childhood in Estonia to running The UX Conference in London

Read my story – from how I started as a web developer in 1999 and met Jony Ive, to my favourite design exhibitions, my Spotify playlist and a roast lamb recipe (this story was adapted from the original Q&A with the Design Museum in 2020).

My own projects

Grandma Knows – conversational web analytics dashboard

Grandma Knows – conversational web analytics you can ask questions to in plain English.

ViaInvoice – automated invoice generation platform

ViaInvoice – B2B invoicing platform to accept payments on websites via invoice

AdRoaster – improve ROAS of your ad campaigns

AdRoaster – service to improve ROAS of Meta, Google and LinkedIn ad campaigns

The School of UX – UX design training in London

The School of UX – UX design and AI training in London. Selected by the Department for Education.

TheUXConf – UX design conference in London

TheUXConf – "No slides. No waffle" UX design conference in London. Speakers from Meta to Uber.

Pixel Takeaway – UX and UI design services

Pixel Takeaway – Pragmatic UX and UI design services since 2003. Over 4000 clients: from Heathrow to British Gas

LaunchBench – freelancer CRM and business management platform

LaunchBench – platform for freelancers with CRM, invoicing and business management tools

Portfolio Feedback – UX portfolio review service

Portfolio Feedback – personalised review of designer's portfolios with annotated visuals

Guess UI – online game to recognise user interfaces

Guess UI – an online game to recognise User Interfaces.

The Design Quiz – test your UX and UI design knowledge

The Design Quiz – website for testing UX, UI and graphic design knowledge

Life You Deserve – activities platform for over 55s

Life You Deserve – an online platform for over 55s to find new experiences in the UK

Old, but still gold

User Interface Museum – exploring UI design history

User Interface Museum – a website for exploring how UI design evolved over time

ProtoPaper – physical UI prototyping kit

ProtoPaper – a physical UI prototyping kit for everyone to be able to collaborate on design (even non-designers)

UXmeter – crowdsourced UX measurement tool

UXmeter – a website for measuring UX of web design with UX points

Time Lens – share and compare old street photos

Time Lens – a website to see what the street you grew up on looked like back then.

Let's Try Sports – find and book sports activities

Let's Try Sports – an online platform for finding sports activities

Tradex – FX trading app concept for investment banking

Tradex – a concept for a FX trading app used in investment banking

RouteFinder – hiking and cycling routes website

RouteFinder – a website for exploring hiking & cycling routes

Polyglot – translator app for Apple Watch

Polyglot – a translator app for Apple Watch, selected for the launch of Watch App Store

UX Reviewer – online design feedback service

UX Reviewer – an online service for design feedback

Drawsy – bespoke caricatures and portraits platform

Drawsy – an online platform for bespoke caricatures and portraits

Let's Try Arts – find creative activities in the UK

Let's Try Arts – an online platform for finding creative activities in the UK

UX Overflow – Q&A forum for UX, UI and service design

UX Overflow – a forum for designers to find answers in UX, UI and Service Design

CV Stylist – online résumé redesign service

CV Stylist – an online service for résumé redesign

Pixel Takeaway marketplace for custom art

Pixel Takeaway – an online marketplace for custom art

AppTracker – analytics app for Windows Phone

AppTracker – an analytics app for Windows Phone app store

Polyglot – translator app for Windows Phone

Polyglot – a translator app for Windows Phone that even speaks Klingon

ModernPad – touch-friendly notes app concept for Windows 10

ModernPad – a concept of a touch-friendly notes app for Windows 10

Just Jigsaw – puzzle app for iPad

Just Jigsaw – a puzzle app for iPad, selected for the launch of App Store

Gift Finder – Valentine's Day gift app for iPhone

Gift Finder – a gift finding app on Valentine's Day for iPhone

Tunee – cross-platform music sharing service concept

Tunee – a concept of a music sharing service across numerous music streaming platforms

History of Cyberculture – IEEE competition website

History of Cyberculture – a website for IEEE competition

My clients

Client logos including Microsoft, Heathrow, British Gas, BNP Paribas, Societe Generale, Universal, Ministry of Defence and Post Office

That's it.